In today’s digitally driven world, it can be easy to overlook print media. There are more blogs, online publications, and e-books by the day. People are reading on iPhones, iPads, and Kindles seemingly everywhere. And the amount of time we spend on screens is only growing.
Yet with all the attention paid to digital media, traditional print is now positioned to engage readers in powerful new ways.
After the last decade’s explosion in digital media, people are beginning to rethink the benefits of print to captivate, attract, and reach new readers — and to retain loyal followers.
Here are five reasons why print can provide an exciting opportunity for you to engage your consumers and elevate your brand.
1. Print piques interest.
The tactile sensation of holding a newspaper or magazine in your hands is timeless.
The design opportunities afforded to a pamphlet or brochure, moreover, allow you to present your idea, brand, or product in a fresh new way.
Consider the newest edition of Men’s Health magazine, which unveiled a new editorial vision with their May 2017 issue, on newsstands now. The magazine’s revamped aesthetic is infused with the energy of the internet, social media, and mobile apps, responding to a changing readership that marks a new direction for its publisher, Rodale Inc.
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The May 2017 print edition of Men’s Health, a Rodale Inc. brand, shapes a new vision for the renowned health and wellness publisher.
2. Print provides the whole picture.
In the ever-expanding digital world, the content we consume can feel fragmented and disperse. We read one article here, watch one video there — and the pieces fail to add up to a comprehensive whole.
With print media, however, you have the opportunity to present a unified, clearly shaped narrative. You can present a complete story — told through the specific order of articles, placement of images, and design choices — that gives insight into your thought process and point of view.
3. Print lets you cater to your core audience.
The email newsletter is ubiquitous these days, and is largely used as a way to retain customers. Print media presents another opportunity to draw consumers in and keep them interested.
A personalized letter, for instance, can go a long way in maintaining a positive relationship between your brand and your consumers.
4. And broaden your reach.
Think of the people you run into giving out pamphlets in train stations or on the street. The physicality of print media allows you to reach consumers who might otherwise not see your content.
And the development costs of printing such content are relatively low (look into FedEx, Staples, Vistaprint, or similar companies) — giving you potentially extensive reach, with relatively little effort.
5. Print is not dead.
With Americans spending more than 10 hours on their screens per day, print presents a welcome opportunity to relax, unwind, and rest your eyes.
Print creates a unique space — outside the influx of alerts and push notifications — for you to have a more intimate conversation with your reader.
Consider adding a print marketing campaign to your business repertoire and take your brand to the next level!