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Posts By Catherine Lowell

Latest Posts | By Catherine Lowell
Reflections from a North Korea Tour Guide
2 years ago

Reflections from a North Korea Tour Guide

This past November, North Korea’s alleged attack on Sony’s computer systems ignited a firestorm of hype that transformed The Interview from just another Franco-Rogen buddy movie into the most anticipated …
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Electrocuting Clients & Other Ways to Succeed in Business
2 years ago

Electrocuting Clients & Other Ways to Succeed in Business

Meet Will Dean – charming British man, happy husband, and big believer that sweat, tears, and mud will change your life.

From the outside, his company defies logic: participants pay …
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The 6 Steps to Going Viral
3 years ago

The 6 Steps to Going Viral

Why do some products and ideas go viral, while some don’t?

It’s the question posed by Wharton Professor Jonah Berger, whose informative and entertaining lecture to IVY NYC explained the …
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