Amra and Elma Beganovich, the digital influencers behind the two major blogging brands Amra & Elma and Club Fashionista, seem to have figured social media all figured out. The two sisters made the leap to pursue their passion for fashion while Amra was working as an economist and Elma was studying to become a lawyer. They teamed up to start a fashion blog to document and share their unique sense of style with the online community. The blog quickly attracted traffic and established them as premier names in the world of digital influencers.

The key to their success has lied in an ability to pair a deep, analytical knowledge of their audience with a consistent, high-quality story. They prioritize “organic” storytelling in their brand promotion, providing an authentic view of their lives that seamlessly incorporates brand names. With over two million followers, Amra and Elma now help manage the social media content for many luxury and lifestyle companies, including Avon, Johnson & Johnson, Burt’s Bees, Nicole Miller, Uber, and many more.

Amra and Elma sat down with IVY Magazine to share their advice to aspiring bloggers and their view of the evolving social media landscape, providing specific advice on how to elevate your personal brand — from the importance of good lighting to the need to the worth of maintaining credibility with your audience while working with brands.

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