Get ready for life-changing lessons from five world-renowned IVY thought leaders! This week, we start by learning how to go viral and create a billion-dollar company with Mike Dubin, CEO of Dollar Shave Club. We then learn about going undercover in North Korea with award-winning journalist and author, Suki Kim, and about the value of art with visionary contemporary artist Bradley Theodore. Finally, we conclude with how you can manage high-stress situations to create success at work with renowned psychologist and leadership expert, Dr. Susan David, and learn four ways to generate world-changing social impact with Mark Arnoldy, CEO of Possible.

How to Go Viral — Mike Dubin

Mike Dubin is the co-founder and CEO of Dollar Shave Club (“DSC”), a subscription service that delivers cost-effective razors and personal grooming products to consumers by mail. He’s also the star of the hilarious 90-second ad that skyrocketed DSC to internet stardom in March 2012, prompting nearly 12,000 orders in a two-day span after it was released. Mike talks about how he leveraged his background in marketing and improvisational comedy to disrupt the personal care industry, noting that the foundation of viral marketing campaigns are “resonant ideas, based on our shared experience of humanity.” According to Mike, entrepreneurship is “an incurable disease. No amount of common sense or wisdom or medicine is going to cure you of your great idea.”

Mike Dubin is the co-founder and CEO of Dollar Shave Club. He took classes for eight years with the renowned improv group Upright Citizens Brigade in New York prior to the founding of DSC.

How to Teach Truth When It Can Get You Killed Suki Kim

How do you teach truth in a place where truth does not exist? Will teaching critical thinking to North Korean students result in them getting killed? These were the questions Suki Kim came up against during the year she worked as an undercover English teacher in North Korea. She often felt as though she was teaching “normal” students on a day-to-day basis, yet would often be jolted back to reality upon realizing the gaps in the students’ knowledge. Their conception of time was off by decades, for example, and their understanding of history almost nonexistent. Suki’s reflections on her time is a powerful testament to the dangers of falling into a mindset informed by one narrative, and the harm done by ignoring or suppressing diverse sources of information.

Suki Kim is an award-winning journalist and author. Her memoir, Without You, There Is No Us: Undercover Among the Sons of North Korea’s Elite, is a poignant reflection on her experiences as an undercover English teacher in North Korea.

How Art Can Change Your Life — Bradley Theodore

Bradley Theodore’s art is big, bold, and bright. And now, with the release of a limited edition print series available exclusively to IVY members, it is available for everyday viewing pleasure. Fusing pop culture, street art, fashion, and technology, the works are stunning examples of Bradley’s characteristically striking style. From his murals on the streets of New York, Hong Kong, and Japan, to his recent volunteer work teaching kids to spray paint and critique art in a refugee camp in Greece, Bradley is spirited proof to the impact art can have on the our daily lives and in improving societal conditions.

Bradley Theodore is a contemporary painter and digital media artist. He was the Official Artist of the 2016 U.S. Open.

How to Manage Your Emotions and Get on the Fast Track to Success — Dr. Susan David

Emotional agility is the ability to bring ourselves into the present moment and to evaluate our circumstances with awareness and insight. Our overall productivity and sense of well-being increase when we recognize, observe, and work with the wide range of our emotions thoughts and emotions. Dr. Susan David’s research demonstrates that when we bottle (i.e., push aside uncomfortable thoughts or emotions) or brood (i.e., dwell on, overthink, or overanalyze these thoughts or emotions), we end up depleting our mental resources. This results in poorer problem solving and can lead to unhelpful workplace dynamics. Dr. David advises one simple, powerful strategy to practice emotional agility: in high-stress situations, take a step back and notice your thought as a thought. In this way, you begin to take ownership of your thoughts, instead of letting them own you.

Dr. Susan David is an award-winning psychologist at Harvard Medical School, and the co-founder of the Institute of Coaching at McLean Hospital. Her book, Emotional Agility: Get Unstuck, Embrace Change, and Thrive in Work and Life, was recognized for the “Amazon Best Business & Leadership Books 2016” award.

How to Make Lasting World Change in 4 Simple Steps Mark Arnoldy

In a world that often feels overwhelmed by social problems, it can be difficult to find a particular issue to lock into and positively impact. Mark Arnoldy, CEO of the non-profit Possible, recognizes that inaction is frequently the result of being overwhelmed, and provides four diverse options to become involved in social impact. One straightforward option is to join the board of an organization that you are passionate about. Non-profits are always in need of smart, committed people to promote and advocate for their cause.

Mark Arnoldy is the CEO of Possible, a non-profit dedicated to providing basic human healthcare to the 400 million people around the world without access to those services.

IVY is the world’s first Social University. Our mission is to educate and inspire future leaders. To learn more, check out our video and visit IVY.com.