What if you could work alongside Halle Berry or Nick Jonas? For IVY Member and Hollywood Producer Bradley Gallo, it’s all in a day’s work. His most recent films include Careful What You Wish For, the suspense-thriller starring Nick Jonas; The Road Within, featuring Dev Patel; and The Call, a spine-chilling horror film with Abigail Breslin and Halle Berry. Even so, his greatest advice to aspiring producers is not to get lost in the glamour.
For Bradley Gallo, the power of genuine personal connection is crucial to a successful life, whether you’re producing top films or working in a different industry entirely. Bradley Gallo sat down with IVY Magazine to share his views on what it’s like to work in Hollywood, what makes a good story, and where the film industry is headed.
IVY: In your mind, what makes a great story?
A great story is one you can’t put down. After you read it, you should still be thinking about it longer after you finish it. When our team reads a script, we put it down and only come back to it the next day to see if we’re still interested. After that, we wait two weeks and figure out if we’re still interested. If you’re still thinking about it, it’s probably compelling. Then you show it to everybody else. If everyone is interested, we’ll put money into it.
IVY: What’s the biggest challenge you face in your industry?
The biggest challenge is getting above the noise. You need to find something compelling about your venture that is worth pursuing and believing in. In the movie business, you need that one seriously compelling element. In the case of The Call, a movie we made with Halle Berry and Brad Anderson, the compelling elements were the home-run script, Halle, and the fascinating director. In the case of Careful What You Wish For, Nick Jonas was the compelling factor. That was a no brainer. He was about to break out into a bona-fide independent music star off of the success of his band of brothers. Our new picture is called Mr. Right. It has a compelling script written by a great writer Max Landis (a romantic comedy with action) and starring Sam Rockwell and Anna Kendrick. Compelling? I think so!
IVY: What’s your biggest piece of advice?
Patience. There is no such thing as an overnight success. The person you think is an overnight success has really been working for fifteen years or more. Ask the guy who created “WhatsApp” if he was overnight. I think not! My career is burgeoning at a relatively young age, and I’m not young to most people.
Second, in Hollywood, you can get caught up in the glitz, the glamour, the fame, the fortune, and the dream. But if you don’t have a place to call home, or a strong group of family and friends, it doesn’t matter. No matter what venture you’re doing, if you get lost in the work too much, it won’t be worth it in the end.
IVY: What is the future of film?
It’s digital. Movies in theatres will become big spectacles. Someday, you will pay fifty to one hundred dollars to go see a movie in a theater (the same price you’d pay to go see a Broadway show). It will be an event. That’s the only way to sustain the pricing and real estate required to make it bigger and better. The rest of entertainment, movies, television, gaming, etc. will find itself in an app, or find some other way to get into your home. Home theaters will become cheaper. The long-term future of movies is probably up to the Millennials and the Next Generation. I wouldn’t know, since I’m not 13-24.
What I do know is that there’s a serious attention problem these days. We’ve lost our connection personally. The personal connection between people is so starved that there’s going to be a crash sometime soon. Already in California and New York, you see people going on more and more retreats, shutting off their cell phones deliberately, leaving the office early, and paying more attention to the environment. It’s a revolution. A lot of tech companies will get hit, not because of an economic crisis, but because the younger generations will overload and have personal crises. They will need to disconnect.
The moment I found out about IVY is the moment I realized this concept is on the precipice of solving the future crisis. I couldn’t have been more excited about the future when I knew there was an organization that was trying to connect people on a personal level with exciting in-person events based around Entertainment, Culture, Art and Entrepreneurship. I went to an IVY Innovator dinner, and it was groundbreaking—there were ten creative entrepreneurs around a table sharing food and connecting intellectually and personally. No one had cell phones out. We were enjoying our time the way we were meant to as humans.
IVY: How can the IVY Community best support you?
Don’t allow our world to turn into Ex Machina! Join IVY! Buy The Road Within! Go see Mr. Right!
IVY is a social university, inspiring connection, collaboration, and growth. To learn more, visit IVY.com.